NEW COLOR: Shop Gale

FREE SHIPPING on U.S. Orders Over $75 Shop Now

Introducing: Gale

Committed to organic cotton excellence

Fit First

First layers that are built for body and easy on the earth - because you deserve a drawer full of faultless essentials that are compromise-free.

Certified Sustainable

Organic cotton’s growth, harvest, and manufacturing processes are safe for farm and factory workers and are kind on Earth’s water and land.

Fair Trade

Our factories are Fair Trade certified to ensure everyone involved in the making of our products is treated with the respect and care they deserve.

"A new industry standard."
- Entrepreneur
"Just what your OB-GYN ordered."
- Harper's Bazaar
"We're obsessed”
- Glamour
"My favorite underwear ... ever"
- The Cut
"Best Sustainable Lingerie Brand"
- British Vogue
"The only underwear I want to wear"
- The Strategist
"A must-try."
- Refinery29
"A new industry standard."
- Entrepreneur
"Just what your OB-GYN ordered."
- Harper's Bazaar
"We're obsessed”
- Glamour
"My favorite underwear ... ever"
- The Cut
"Best Sustainable Lingerie Brand"
- British Vogue
"The only underwear I want to wear"
- The Strategist
"A must-try."
- Refinery29

Who’s loving Subset lately

Set Your New Standard @wearsubset

@bunz_walker
@rocky_barnes
@antrieu
@bstereo
Get on the Waitlist
Your Bag
Subset web loader icon
Your Bag
Continue Shopping
Your Bag is empty.
Add gift note
$99 away from a Free Subset Organic Cotton Cap
Free gift unlocked!
Subtotal
$36
Go to checkout
Don’t sweat, shipping is always carbon-neutral