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The Starter Set: five signature styles in all black. A fit for every body.

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Over 13,000 Five Star Reviews

"We were immediately struck by how nice they looked and felt."

"My favorite underwear ... ever."

"A new industry standard."

“The only underwear I want to wear.”

"A must-try."

"Best Sustainable Lingerie Brand."

"Just what your OB-GYN ordered."

"We were immediately struck by how nice they looked and felt."

"My favorite underwear ... ever."

"A new industry standard."

“The only underwear I want to wear.”

"A must-try."

"Best Sustainable Lingerie Brand."

"Just what your OB-GYN ordered."

The Summer Edit

The Subset starter set of 5 pieces of underwear

4.7

Rated 4.7 out of 5 stars

10,317 Reviews

Organic Cotton Women's Underwear Starter Set

$85 $100

Three velvet scrunchies in brown, beige, and gray on a white background

The Scrap Scrunchie 3-Pack in Neutrals

$20

Organic cotton underwear starter set lingerie bag

4.7

Rated 4.7 out of 5 stars

10,317 Reviews

Organic Cotton Women's Underwear Starter Set

$85 $100

Woman wearing the essential robe in stone beige color

4.7

Rated 4.7 out of 5 stars

53 Reviews

Organic Cotton Essential Robe

$150

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Boxer Brief Multi-Packs

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Our Top Drawer

Starter Set

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Committed to organic cotton excellence

Fit First

First layers that are built for the body and easy on the earth - because you deserve a drawer full of faultless essentials that are compromise-free.

Certified Sustainable

Organic cotton’s growth, harvest, and manufacturing processes are safe for farm and factory workers and are kind on Earth’s water and land.

Fair Trade

Our factories are Fair Trade certified to ensure everyone involved in the making of our products is treated with the respect and care they deserve.

Over 13,000 5-Star Reviews

"The softest, most breathable underwear I've ever worn—comfortable all day long!"

Rebecca B. Verified Customer

Reviewing: Organic Cotton High-Rise Thong

"These are so much more comfortable and durable compared to other non-toxic brands. Feels like you are wearing nothing."

Allison G. Verified Customer

Reviewing: Organic Cotton Low-Rise Thong

"Worth every penny! I love my Subset underwear — the mid-rise thong, bikini, and hipster. I was a thong girl for decades, but Subset’s bikini and hipster stay put."

Jennifer D. Verified Customer

Reviewing: Organic Cotton Mid-Rise Bikini

"Comfortable, cute, a little cheeky... and surprisingly great! I’ve had bad experiences with cheeky cuts before, but not these — the flattering fit and perfect leg elastic keep them in place."

Minh N. Verified Customer

Reviewing: Organic Cotton Low-Rise Bikini

"Comfortable and Healthy! Love these bras! Comfortable fit, great support and organic cotton all in one!"

Janice M. Verified Customer

Reviewing: Organic Cotton Keyhole Soft Bra

"Most comfortable bra! At 70, comfort comes first — no wires, no removable pads. Just two layers of soft fabric and wide adjustable straps. Perfect for everyday wear."

Susan M. Verified Customer

Reviewing: Organic Cotton Triangle Soft Bra

"The only robe you’ll need! Shorter sleeves stay dry at the sink, it holds up in the wash, and the waist tie stays put. Totally worth the investment."

Aubrey I. Verified Customer

Reviewing: Organic Cotton Unisex Essential Robe

"The best! I love these underwear—the only underwear brand/style I wear. So comfortable! And the organic cotton is a big plus."

Hawley B. Verified Customer

Reviewing: Organic Cotton High-Rise Brief

"Comfortable and supportive! Shifting all my bras over to organic now. This is a comfortable and surprisingly supportive bra. Highly recommend this brand!"

Darryle S. Verified Customer

Reviewing: Organic Cotton Tank Bralette

"My new favorite! This bra checks all the boxes: organic, comfortable, supportive, and no annoying padding to deal with after washing."

Maayan S. Verified Customer

Reviewing: Organic Cotton Scoop Bralette

"New favorite underwear! I got these for my husband and he loves them — tighter than boxers but looser than briefs. Super breathable with no chafing."

Joshua P. Verified Customer

Reviewing:

"Comfy! I wanted sustainable, ethically made undies with natural materials and cheek coverage — these fit perfectly from the first wear."

Ellisa C. Verified Customer

Reviewing: Organic Cotton Mid-Rise Hipster

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Woman in organic cotton mid-rise retro brief and keyhole soft bra in cacao brown color.

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13 Products

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6 Products

Woman wearing the organic cotton robe in stone beige color.

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9 Products

Man wearing the essential robe in graphite gray color

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5 Products

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Start with the Essentials: 15% Off.

The Summer Edit

Boxer Brief Multi-Packs

Our Top Drawer

Committed to organic cotton excellence

Over 13,000 5-Star Reviews

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Who’s loving Subset lately

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