Introducing: Terracotta

A sun-baked clay color, in our signature organic cotton. Limited quantities available.

SHOP TERRACOTTA

Over 13,000 Five Star Reviews

"We were immediately struck by how nice they looked and felt."

"My favorite underwear ... ever."

"A new industry standard."

"We were immediately struck by how nice they looked and felt."

"My favorite underwear ... ever."

"A new industry standard."

The Terracotta Edit

A coordinated apparel set on a light warm-gray background: five pairs of underwear in red-orange shades, a matching red scrunchie, and a white bucket hat with the word 'earthy' in red. No person or real environment is present, so this is Product/Packaging.

Organic Cotton Capsule Collection

$125 $140

A bright orange-red thong-style underwear bottom shown flat against a light off-white background.

4.9

Rated 4.9 out of 5 stars

1,591 Reviews

Organic Cotton Low-Rise Thong

$20

A pair of high-waisted briefs in a solid rust-orange color, displayed flat against a light off-white background.

4.7

Rated 4.7 out of 5 stars

3,184 Reviews

Organic Cotton High-Rise Brief

$20

A pair of solid rust-orange cotton bikini bottoms laid flat against a light off-white background.

4.7

Rated 4.7 out of 5 stars

872 Reviews

Organic Cotton Mid-Rise Bikini

$20

A pair of solid rust-orange briefs shown flat against a light off-white background.

4.8

Rated 4.8 out of 5 stars

2,239 Reviews

Organic Cotton Mid-Rise Brief

$20

A pair of women's briefs in a solid burnt orange color, laid flat against a light off-white background.

4.6

Rated 4.6 out of 5 stars

310 Reviews

Organic Cotton Mid-Rise Shortie

$20

A woman posing on a rocky coastline wearing a bra and underwear in warm rust orange and red tones.

Our Top Drawer

A woman wearing a spice orange scoop-neck bra and terracotta red high-waisted briefs, standing on a rocky beach with the ocean in the background.

Shop Terracotta

Starter Set

A woman wearing a spice-colored bra and terracotta-colored bottoms, standing outdoors near water with a blurred natural background.

Soft Bras

A cropped view of a woman's torso wearing a tan bra and terracotta-red shortie underwear, holding an orange in a warm indoor setting.

Women's Underwear

Committed to organic cotton excellence

Fit First

First layers that are built for the body and easy on the earth - because you deserve a drawer full of faultless essentials that are compromise-free.

Certified Sustainable

Organic cotton’s growth, harvest, and manufacturing processes are safe for farm and factory workers and are kind on Earth’s water and land.

Fair Trade

Our factories are Fair Trade certified to ensure everyone involved in the making of our products is treated with the respect and care they deserve.

Over 13,000 5-Star Reviews

"The softest, most breathable underwear I've ever worn—comfortable all day long!"

Rebecca B. Verified Customer

Reviewing: Organic Cotton High-Rise Thong

"I absolutely love these thongs. They stay in place, very soft, wash well and just fun to wear. I have them in every color. And I love how they come in different rise sizes, I've tried all of them before settling on my favorite mid-rise."

Tanya R. Verified Customer

Reviewing: Organic Cotton Mid-Rise Thong

"Breathable bras for the win! I have no words… These are the best bras on the market! So breathable and I love how clean and non-toxic they are. I will be buying more in every color."

Summer R. Verified Customer

Reviewing: Organic Cotton Triangle Soft Bra

"Worth every penny! I love my Subset underwear — the mid-rise thong, bikini, and hipster. I was a thong girl for decades, but Subset’s bikini and hipster stay put."

Jennifer D. Verified Customer

Reviewing: Organic Cotton Mid-Rise Bikini

"Comfortable and Healthy! Love these bras! Comfortable fit, great support and organic cotton all in one!"

Janice M. Verified Customer

Reviewing: Organic Cotton Keyhole Soft Bra

"Most comfortable bra! At 70, comfort comes first — no wires, no removable pads. Just two layers of soft fabric and wide adjustable straps. Perfect for everyday wear."

Susan M. Verified Customer

Reviewing: Organic Cotton Triangle Soft Bra

"These are the ones! I have been trying every organic cotton underwear and I have found the one. It’s a perfect cut, style and color."

Sanae B. Verified Customer

Reviewing: Organic Cotton High-Rise Brief

"The only robe you’ll need! Shorter sleeves stay dry at the sink, it holds up in the wash, and the waist tie stays put. Totally worth the investment."

Aubrey I. Verified Customer

Reviewing: Organic Cotton Unisex Essential Robe

"I was so impressed by the quality of this organic cotton starter set! This is the first organic cotton set I've tried that hasn't fallen apart after a few washes. The material is soft and comfy without feeling too thin. The set provides a nice variety of styles. I will definitely be purchasing from Subset from now on!"

Tiffany W. Verified Customer

Reviewing: Organic Cotton Women's Underwear Starter Set

"Comfortable, supportive and stylish. I love that the bra is wireless and cotton. Feels so natural yet supportive and actually looks good!"

Cynthia C. Verified Customer

Reviewing: Organic Cotton Keyhole Soft Bra

"It’s silky soft and you forget you’re even wearing it! These are nice underwear. I appreciate the GOTS organic cotton content and knowing that it’s non toxic for my skin and health. My kids wear organic underwear for at least 5-6 years now and I wanted to join them in a quest for better health and wellness. Thank you for making this possible!"

Amrita S. Verified Customer

Reviewing: Organic Cotton Mid-Rise Brief

"The best! I love these underwear—the only underwear brand/style I wear. So comfortable! And the organic cotton is a big plus."

Hawley B. Verified Customer

Reviewing: Organic Cotton High-Rise Brief

"Comfortable, cute, a little cheeky... and surprisingly great! I’ve had bad experiences with cheeky cuts before, but not these — the flattering fit and perfect leg elastic keep them in place."

Minh N. Verified Customer

Reviewing: Organic Cotton Low-Rise Bikini

"Love this. The softest, most perfect fit. My organic cotton thong journey started and stopped here. No notes."

Hannah W. Verified Customer

Reviewing: Organic Cotton Low-Rise Thong

"Shifting all my bras over to organic now. This is a comfortable and surprisingly supportive bra. Highly recommend this brand!"

Darryle S. Verified Customer

Reviewing:

"Buy the starter set to find your favorite underwear. I love them all but tend to grab the thong the most. You can’t go wrong with any of them. The cotton is thick, soft and comfortable. The customer service is top notch."

J L. B. Verified Customer

Reviewing: Organic Cotton Women's Underwear Starter Set

"My new favorite! This bra checks all the boxes: organic, comfortable, supportive, and no annoying padding to deal with after washing."

Maayan S. Verified Customer

Reviewing: Organic Cotton Scoop Bralette

"Love! These are my new favorite underwear! I love that they cover well, stay in place and they don't ride up. Love the material and how comfortable the waistband is as well. I will definitely be getting more!"

Amber M. Verified Customer

Reviewing: Organic Cotton Mid-Rise Shortie

"Comfy! I wanted sustainable, ethically made undies with natural materials and cheek coverage — these fit perfectly from the first wear."

Ellisa C. Verified Customer

Reviewing: Organic Cotton Mid-Rise Hipster

"The best texture and fit! I was recommended this brand by my cousin and it exceeded my expectations! The fit is prefect and it’s so comfortable even when I have to run errands or just stay home. I’m definitely going to buy more in the future!"

Kristy Verified Customer

Reviewing: Organic Cotton Mid-Rise Hipster

Shop More Categories

Woman in organic cotton mid-rise retro brief and keyhole soft bra in cacao brown color.

Shop Underwear

13 Products

Shop Bras

6 Products

Woman wearing the organic cotton robe in stone beige color.

Shop Lounge

9 Products

Man wearing the essential robe in graphite gray color

Shop Men's

5 Products

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100+ Products

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