• Soft Bras
    Size
    Underbust
    Bust
    Cups
    XS
    26.5-27.5"
    28.5-31.5"
    A
    S
    28-29"
    31.5-34.5"
    A-B
    S+
    28-29"
    34-36"
    C-D
    M
    30-31"
    34-36"
    B-C
    M+
    30-31"
    36.5-38.5"
    D-E
    L
    32-34"
    35.5-38.5"
    B-C
    L+
    32-34"
    39-42"
    D-E
    XL
    35-37"
    39-42"
    C-D
    XL+
    35-37"
    42.5-46.5"
    E-F
    2XL
    38-41"
    43-46"
    C-D
    2XL+
    38-41"
    47-51"
    E-F
    3XL+
    42-45"
    51-55"
    F

    Sizing Tips:

    • "+" indicates accommodation of larger cup sizes
    • If between sizes, we recommend sizing up
    • If you have a larger cup than indicated with the underbust, size up
Size
Underbust
Bust
Cups
XS
26.5-27.5"
28.5-31.5"
A
S
28-29"
31.5-34.5"
A-B
S+
28-29"
34-36"
C-D
M
30-31"
34-36"
B-C
M+
30-31"
36.5-38.5"
D-E
L
32-34"
35.5-38.5"
B-C
L+
32-34"
39-42"
D-E
XL
35-37"
39-42"
C-D
XL+
35-37"
42.5-46.5"
E-F
2XL
38-41"
43-46"
C-D
2XL+
38-41"
47-51"
E-F
3XL+
42-45"
51-55"
F

Sizing Tips:

  • "+" indicates accommodation of larger cup sizes
  • If between sizes, we recommend sizing up
  • If you have a larger cup than indicated with the underbust, size up

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Organic Cotton Keyhole Soft Bra in Carbon

Hannah is a 36D, wearing a Subset L

Lola is a 44DD, wearing a Subset 2XL+

Eli is a 33C, wearing a Subset S

Maya is a 33C, wearing a Subset S

Maya is a 33C, wearing a Subset S

Riley is a 32B, wearing a Subset S

Lauren is a 32D, wearing a Subset S

Maya is a 33C, wearing a Subset S

Mercy is a 32C, wearing a Subset S

Lola is a 44DD, wearing a Subset 2XL+

Riley is a 32B, wearing a Subset S

See it on:
Rated 4.3 out of 5
Based on 780 reviews
Buy 2, Save $14!

Organic Cotton
Keyhole Soft Bra

Any 2 soft bras for $110
$62 for 1
Size:
More Cup Room

Color:

Core
Limited
+ More Colors
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+

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Ships in 1 to 2 Business Days

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Complete The Set
Organic Cotton High-Rise Brief in Carbon
2XS
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Carbon
$20
Select Size
More colors
Organic Cotton High-Rise Brief in Marine
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Marine
$20
Select Size
More colors
Organic Cotton Low-Rise Brief in Cacao
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Low-Rise Brief in Cacao
$20
Select Size
More colors
Organic Cotton Mid-Rise Shortie in Spice
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Spice
$20
Select Size
More colors
Organic Cotton Wide-Leg Pant in Stone
XS
S
M
L
XL
2XL
Organic Cotton Wide-Leg Pant in Stone
$120
Select Size
More colors
Organic Cotton Mid-Rise Thong in Wheat
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Thong in Wheat
$20
Select Size
More colors
Organic Cotton Mid-Rise Hipster in Quartz
XS
S
M
L
XL
2XL
Organic Cotton Mid-Rise Hipster in Quartz
$20
Select Size
More colors
Organic Cotton Wide-Leg Pant in Garnet
XS
S
M
L
XL
2XL
Organic Cotton Wide-Leg Pant in Garnet
$120
Select Size
More colors
Organic Cotton Mid-Rise Bikini in Aurora
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Bikini in Aurora
$20
Select Size
More colors
Organic Cotton Mid-Rise Shortie in Meridian
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Meridian
$10 $20
Select Size
More colors
Organic Cotton Low-Rise Bikini in Carbon
2XS
XS
S
M
L
XL
2XL
3XL
Organic Cotton Low-Rise Bikini in Carbon
$20
Select Size
More colors
Organic Cotton Low-Rise Bikini in Marine
XS
S
M
L
XL
2XL
3XL
Organic Cotton Low-Rise Bikini in Marine
$20
Select Size
More colors
Organic Cotton Mid-Rise Thong in Cacao
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Thong in Cacao
$20
Select Size
More colors
Organic Cotton Mid-Rise Bikini in Spice
2XS
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Bikini in Spice
$20
Select Size
More colors
Organic Cotton High-Rise Brief in Stone
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Stone
$20
Select Size
More colors
Organic Cotton High-Rise Brief in Wheat
2XS
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Wheat
$20
Select Size
More colors
Organic Cotton Low-Rise Thong in Quartz
XS
S
M
L
XL
2XL
Organic Cotton Low-Rise Thong in Quartz
$20
Select Size
More colors
Organic Cotton Mid-Rise Bikini in Garnet
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Bikini in Garnet
$10 $20
Select Size
More colors
Organic Cotton Mid-Rise Shortie in Aurora
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Aurora
$20
Select Size
More colors
Organic Cotton High-Rise Thong in Meridian
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Thong in Meridian
$10 $20
Select Size
More colors
  • Description
    Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
  • Fit Details

    Cut: Moderate
    Support: Medium
    Adjustability: Band & Straps 

    • Partial chest coverage with flattering Scoop shape
    • Good hold from darted, double-lined cups, giving lift without bulk
    • 3-row hook & eye closure at back for adjustability
    • Adjustable shoulder straps
    • 2 size ranges based on cup volume
  • Materials & Care

    Fabric: 95% Certified Organic Cotton, 5% Elastane
    Straps: 70% Recycled Polyester, 30% Spandex
    Hardware: Recycled Zinc & Alloy 
    Band: 100% Recycled Polyester & Natural Rubber
    Closure: 78% Regenerated Nylon, 22% Elastane

    Wash in cold water and hang dry to save energy and extend the life of your bra. Earth-friendly detergents are highly recommended.

  • Shipping & Returns

    Shipping

    • Free shipping on US orders over $75
    • US Flat Rate shipping $5
    • International shipping & duties charges calculated at checkout
    • Carbon-Neutral shipping

    Returns

    • First Pair Guarantee on all underwear
    • Free exchanges and returns to store credit
    • Returns to refund with a $8 return shipping fee
    • Pre-paid shipping labels provided to US orders 
    • Easy-to-use online Returns Portal

    For more information on shipping, returns, & international orders swing by our FAQs

  • Impact

    This Product's Impact

    1.8 kg of emissions offset

    275.1 glasses of drinking water saved

    6.8 sq ft of land saved from pesticides

  • End of Life

    We take responsibility for the full lifecycle of our products, but we don’t stop there. We started the world’s first intimates Recycling Program to divert items from any brand, Subset or not.

    At the end of this product's life, you can recycle it here.

Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
Organic Cotton Keyhole Soft Bra
-
+

Committed to organic cotton excellence

Fit First

First layers that are built for body and easy on the earth - because you deserve a drawer full of faultless essentials that are compromise-free.

For the globe

Organic cotton’s growth, harvest, and manufacturing processes are safe for farm and factory workers and are kind on Earth’s water and land.

Fair Trade

Our factories are Fair Trade certified to ensure everyone involved in the making of our products is treated with the respect and care they deserve.

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Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns

Reviews

Write a Review
average rating 4.3 out of 5
Based on 780 reviews
  • 5 Stars
    489 Reviews
  • 4 Stars
    141 Reviews
  • 3 Stars
    79 Reviews
  • 2 Stars
    44 Reviews
  • 1 Star
    27 Reviews
81% of reviewers would recommend this product to a friend
780 Reviews
Reviewed by Elizabeth D., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Garnet
Reviewing
Organic Cotton Keyhole Soft Bra in Garnet
I recommend this product
Age Range
18-24
Size Purchased
L
Rated 5 out of 5
Review posted

Best bra in the world

The keyhole is my favorite, hands down. I love the look of it, and the material is dream-like. The fit is true to size, with plenty of coverage for a non-padded bra. I will wear subset until my last day on Earth. I also usually go for the neutral colors here, but I was very pleased with the garnet color.

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 1 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 1 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Elizabeth D., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Cacao
Reviewing
Organic Cotton Keyhole Soft Bra in Cacao
I recommend this product
Age Range
18-24
Size Purchased
L
Rated 5 out of 5
Review posted

In love

The keyhole bra is perfect. It has good support, a nice playful design, and fits very nicely. I think this is one of my favorite bras of all time.

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 1 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 1 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Rebecca J., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Meridian
Reviewing
Organic Cotton Keyhole Soft Bra in Meridian
I recommend this product
Age Range
35-44
Size Purchased
XL+
I usually wear
  • 40
  • C
  • D
Rated 5 out of 5
Review posted

High Quality

I love these bras. They are comfortable and have extended cup sizes.

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 0 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Rebecca J., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Aurora
Reviewing
Organic Cotton Keyhole Soft Bra in Aurora
I recommend this product
Age Range
35-44
Size Purchased
XL+
I usually wear
  • 40
  • C
  • D
Rated 5 out of 5
Review posted

Extended Cup Sizes

I love these bras. I also love that they have sizes with extra cup space.

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 0 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Terri K.
Verified Buyer
SALE Knickey Keyhole Bralette in Lunar
Reviewing
SALE Knickey Keyhole Bralette in Lunar
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Very Happy With Purchase.

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