FREE SHIPPING ON ORDERS OVER $75

FREE GIFT WITH ORDERS OVER $125

Start Here
Shop All
Women's Underwear
Shop All Bras - Organic Cotton Underwear
Bras
Lounge
Men's
50% OFF
Clearance
Underwear
Shop Willow
Men's Underwear
15% OFF + GIFT
The Starter Set
Women's Underwear
Bras
Shop All Bras
Keyhole Soft Bra
Triangle Soft Bra
Lounge
Garnet Sets
Boxy Tee
Essential Robe
Men's
Gift Cards
Shop All Products

Free Shipping on U.S. Orders Over $75

Women's Underwear
Lounge
Men's Organic Cotton Underwear
Men's Underwear

Top Search Terms:

Thongs Socks Robes Boxers

Keyhole Bras

Combining the softness of a bralette with the strength of an underwire, these wireless organic cotton bras will support you all day long. With keyhole cut-outs that bring a bit of interest to the classic scoop shape, these bras are so comfortable you'll forget you're wearing one. Choose from the original Knickey Keyhole bralette or the redesigned New Keyhole Soft Bra, an updated version with more structure and expanded cup sizes. Save when you bundle - any 2 soft bras for $115.

Filter & Sort

Size
Color
View
Sort
Organic Cotton Keyhole Soft Bra in Cacao
4.3
Rated 4.3 out of 5 stars
923 Reviews
Organic Cotton Keyhole Soft Bra
$62
View Organic Cotton Keyhole Soft Bra in Cacao color
View Organic Cotton Keyhole Soft Bra in Carbon color
View Organic Cotton Keyhole Soft Bra in Marine color
View Organic Cotton Keyhole Soft Bra in Spice color
+5
Organic Cotton Keyhole Soft Bra in Spice
4.3
Rated 4.3 out of 5 stars
923 Reviews
Organic Cotton Keyhole Soft Bra
$62
View Organic Cotton Keyhole Soft Bra in Spice color
View Organic Cotton Keyhole Soft Bra in Carbon color
View Organic Cotton Keyhole Soft Bra in Marine color
View Organic Cotton Keyhole Soft Bra in Cacao color
+5
Organic Cotton Keyhole Soft Bra in Carbon
4.3
Rated 4.3 out of 5 stars
923 Reviews
Organic Cotton Keyhole Soft Bra
$62
View Organic Cotton Keyhole Soft Bra in Carbon color
View Organic Cotton Keyhole Soft Bra in Marine color
View Organic Cotton Keyhole Soft Bra in Cacao color
View Organic Cotton Keyhole Soft Bra in Spice color
+5
Organic Cotton Keyhole Soft Bra in Wheat
4.3
Rated 4.3 out of 5 stars
923 Reviews
Organic Cotton Keyhole Soft Bra
$62
View Organic Cotton Keyhole Soft Bra in Wheat color
View Organic Cotton Keyhole Soft Bra in Carbon color
View Organic Cotton Keyhole Soft Bra in Marine color
View Organic Cotton Keyhole Soft Bra in Cacao color
+5
Organic Cotton Keyhole Soft Bra in Garnet
4.3
Rated 4.3 out of 5 stars
923 Reviews
Organic Cotton Keyhole Soft Bra
$31 $62
View Organic Cotton Keyhole Soft Bra in Garnet color
View Organic Cotton Keyhole Soft Bra in Carbon color
View Organic Cotton Keyhole Soft Bra in Marine color
View Organic Cotton Keyhole Soft Bra in Cacao color
+5
SALE Knickey Keyhole Bralette in Carbon
4.3
Rated 4.3 out of 5 stars
923 Reviews
SALE Knickey Keyhole Bralette in Carbon
$15 $48
View SALE Knickey Keyhole Bralette in Carbon color
View SALE Knickey Keyhole Bralette in Wheat color
View SALE Knickey Keyhole Bralette in Lunar color
Organic Cotton Keyhole Soft Bra in Marine
4.3
Rated 4.3 out of 5 stars
923 Reviews
Organic Cotton Keyhole Soft Bra
$62
View Organic Cotton Keyhole Soft Bra in Marine color
View Organic Cotton Keyhole Soft Bra in Carbon color
View Organic Cotton Keyhole Soft Bra in Cacao color
View Organic Cotton Keyhole Soft Bra in Spice color
+5

I can’t get enough of these bras. Perfect balance of comfort and support. This is a lively shade to add to my collection.

- Amy S. Verified Customer
Product Being Reviewed: Organic Cotton Keyhole Soft Bra

The most comfortable bra I’ve ever worn. Neither the straps nor the clasps dig into my shoulders. The fabric isn’t too revealing. The Keyhole is perfect for sweaty gals like me. An outstanding product!

- Angie M. Verified Customer
Product Being Reviewed: Organic Cotton Keyhole Soft Bra

"Comfortable and Healthy! Love these bras! Comfortable fit, great support and organic cotton all in one!"

- Janice M. Verified Customer
Product Being Reviewed: Organic Cotton Keyhole Soft Bra

Love the fit! So much support for my large bust and the cotton is so soft! The hardware is great quality and the straps don’t fall throughout the day. I also love the vibrant color.

- Heather L. Verified Customer
Product Being Reviewed: Organic Cotton Keyhole Soft Bra
Organic Cotton Keyhole Soft Bra in Aurora
4.3
Rated 4.3 out of 5 stars
923 Reviews
Organic Cotton Keyhole Soft Bra
$31 $62
View Organic Cotton Keyhole Soft Bra in Aurora color
View Organic Cotton Keyhole Soft Bra in Carbon color
View Organic Cotton Keyhole Soft Bra in Marine color
View Organic Cotton Keyhole Soft Bra in Cacao color
+5
SALE Knickey Keyhole Bralette in Lunar
4.3
Rated 4.3 out of 5 stars
923 Reviews
SALE Knickey Keyhole Bralette in Lunar
$15 $48
View SALE Knickey Keyhole Bralette in Lunar color
View SALE Knickey Keyhole Bralette in Carbon color
View SALE Knickey Keyhole Bralette in Wheat color
Organic Cotton Keyhole Soft Bra in Meridian
4.3
Rated 4.3 out of 5 stars
923 Reviews
Organic Cotton Keyhole Soft Bra
$31 $62
View Organic Cotton Keyhole Soft Bra in Carbon color
View Organic Cotton Keyhole Soft Bra in Marine color
View Organic Cotton Keyhole Soft Bra in Cacao color
+5
Organic Cotton Keyhole Soft Bra in Stone
4.3
Rated 4.3 out of 5 stars
923 Reviews
Organic Cotton Keyhole Soft Bra
$62
View Organic Cotton Keyhole Soft Bra in Stone color
View Organic Cotton Keyhole Soft Bra in Carbon color
View Organic Cotton Keyhole Soft Bra in Marine color
View Organic Cotton Keyhole Soft Bra in Cacao color
+5
SALE Knickey Keyhole Bralette in Cacao
4.3
Rated 4.3 out of 5 stars
923 Reviews
SALE Knickey Keyhole Bralette in Cacao
$15 $48
View SALE Knickey Keyhole Bralette in Carbon color
View SALE Knickey Keyhole Bralette in Wheat color
View SALE Knickey Keyhole Bralette in Lunar color
SALE Knickey Keyhole Bralette in Spice
4.3
Rated 4.3 out of 5 stars
923 Reviews
SALE Knickey Keyhole Bralette in Spice
$15 $48
View SALE Knickey Keyhole Bralette in Carbon color
View SALE Knickey Keyhole Bralette in Wheat color
View SALE Knickey Keyhole Bralette in Lunar color
SALE Knickey Keyhole Bralette in Peach
4.3
Rated 4.3 out of 5 stars
923 Reviews
SALE Knickey Keyhole Bralette in Peach
$15 $48
View SALE Knickey Keyhole Bralette in Carbon color
View SALE Knickey Keyhole Bralette in Wheat color
View SALE Knickey Keyhole Bralette in Lunar color
SALE Knickey Keyhole Bralette in Wheat
4.3
Rated 4.3 out of 5 stars
923 Reviews
SALE Knickey Keyhole Bralette in Wheat
$15 $48
View SALE Knickey Keyhole Bralette in Wheat color
View SALE Knickey Keyhole Bralette in Carbon color
View SALE Knickey Keyhole Bralette in Lunar color
SALE Knickey Keyhole Bralette in Cloud Nine
4.3
Rated 4.3 out of 5 stars
923 Reviews
SALE Knickey Keyhole Bralette in Cloud Nine
$15 $48
View SALE Knickey Keyhole Bralette in Carbon color
View SALE Knickey Keyhole Bralette in Wheat color
View SALE Knickey Keyhole Bralette in Lunar color
Organic Cotton Keyhole Soft Bra in Quartz
4.3
Rated 4.3 out of 5 stars
923 Reviews
Organic Cotton Keyhole Soft Bra
$62
View Organic Cotton Keyhole Soft Bra in Quartz color
View Organic Cotton Keyhole Soft Bra in Carbon color
View Organic Cotton Keyhole Soft Bra in Marine color
View Organic Cotton Keyhole Soft Bra in Cacao color
+5

Shop More Categories

Underwear

13 Products

Bras

6 Products

Lounge

10 Products

Men's

5 Products

Free Returns

Carbon Neutral Shipping

Easy Exchanges

Get 15% off your first order

Sign up to receive special offers, new releases, and more

© Copyright 2026 Subset
Accessibility
Subset footer brand mark Terms & Conditions
Accessibility Terms & Conditions Privacy Policy
Get on the Waitlist

By subscribing, you agree to receive marketing emails and/or SMS messages from Subset. Message frequency may vary. Standard message and data rates may apply. You can unsubscribe at any time by clicking the unsubscribe link in our emails or replying STOP to our text messages. We respect your privacy and will never share your information with third parties. For more details, see our Privacy Policy.