• Soft Bras
    Size
    Underbust
    Bust
    Cups
    XS
    26.5-27.5"
    28.5-31.5"
    A
    S
    28-29"
    31.5-34.5"
    A-B
    S+
    28-29"
    34-36"
    C-D
    M
    30-31"
    34-36"
    B-C
    M+
    30-31"
    36.5-38.5"
    D-E
    L
    32-34"
    35.5-38.5"
    B-C
    L+
    32-34"
    39-42"
    D-E
    XL
    35-37"
    39-42"
    C-D
    XL+
    35-37"
    42.5-46.5"
    E-F
    2XL
    38-41"
    43-46"
    C-D
    2XL+
    38-41"
    47-51"
    E-F
    3XL+
    42-45"
    51-55"
    F

    Sizing Tips:

    • "+" indicates accommodation of larger cup sizes
    • If between sizes, we recommend sizing up
    • If you have a larger cup than indicated with the underbust, size up
Size
Underbust
Bust
Cups
XS
26.5-27.5"
28.5-31.5"
A
S
28-29"
31.5-34.5"
A-B
S+
28-29"
34-36"
C-D
M
30-31"
34-36"
B-C
M+
30-31"
36.5-38.5"
D-E
L
32-34"
35.5-38.5"
B-C
L+
32-34"
39-42"
D-E
XL
35-37"
39-42"
C-D
XL+
35-37"
42.5-46.5"
E-F
2XL
38-41"
43-46"
C-D
2XL+
38-41"
47-51"
E-F
3XL+
42-45"
51-55"
F

Sizing Tips:

  • "+" indicates accommodation of larger cup sizes
  • If between sizes, we recommend sizing up
  • If you have a larger cup than indicated with the underbust, size up

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Organic Cotton Keyhole Soft Bra in Wheat

Hannah is a 36D, wearing a Subset L

Lola is a 44DD, wearing a Subset 2XL+

Lauren is a 32D, wearing a Subset S

Eli is a 33C, wearing a Subset S

Maya is a 33C, wearing a Subset S

Maya is a 33C, wearing a Subset S

Riley is a 32B, wearing a Subset S

Maya is a 33C, wearing a Subset S

Mercy is a 32C, wearing a Subset S

Lola is a 44DD, wearing a Subset 2XL+

Riley is a 32B, wearing a Subset S

See it on:
Rated 4.3 out of 5
Based on 894 reviews
Buy 2, Save $9!

Organic Cotton
Keyhole Soft Bra

Any 2 soft bras for $115
$62 for 1
Size:
More Cup Room

Color:

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Made with Organic
Cotton

Breathable and
Moisture-Wicking

Recyclable through
Subset's Program

Eco-Friendly and Sustainable Materials

Complete The Set
Organic Cotton High-Rise Brief in Carbon
2XS
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Carbon
$20
Select Size
More colors
Organic Cotton High-Rise Brief in Marine
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Marine
$20
Select Size
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Organic Cotton Low-Rise Brief in Cacao
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Low-Rise Brief in Cacao
$20
Select Size
More colors
Organic Cotton Mid-Rise Shortie in Spice
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Spice
$20
Select Size
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Organic Cotton Wide-Leg Pant in Stone
XS
S
M
L
XL
2XL
Organic Cotton Wide-Leg Pant in Stone
$60 $120
Select Size
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Organic Cotton Mid-Rise Thong in Wheat
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Thong in Wheat
$20
Select Size
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Organic Cotton Mid-Rise Hipster in Quartz
XS
S
M
L
XL
2XL
Organic Cotton Mid-Rise Hipster in Quartz
$20
Select Size
More colors
Organic Cotton Wide-Leg Pant in Garnet
XS
S
M
L
XL
2XL
Organic Cotton Wide-Leg Pant in Garnet
$60 $120
Select Size
More colors
Organic Cotton Mid-Rise Shortie in Meridian
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Meridian
$10 $20
Select Size
More colors
Organic Cotton Low-Rise Bikini in Carbon (No Leg Elastic)
2XS
XS
S
M
L
XL
2XL
3XL
Organic Cotton Low-Rise Bikini in Carbon (No Leg Elastic)
$10 $20
Select Size
More colors
Organic Cotton Low-Rise Bikini in Marine
XS
S
M
L
XL
2XL
3XL
Organic Cotton Low-Rise Bikini in Marine
$20
Select Size
More colors
Organic Cotton Mid-Rise Thong in Cacao
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Thong in Cacao
$20
Select Size
More colors
Organic Cotton Mid-Rise Bikini in Spice
2XS
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Bikini in Spice
$20
Select Size
More colors
Organic Cotton High-Rise Brief in Stone
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Stone
$20
Select Size
More colors
Organic Cotton High-Rise Brief in Wheat
2XS
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Wheat
$20
Select Size
More colors
Organic Cotton Low-Rise Thong in Quartz
XS
S
M
L
XL
2XL
Organic Cotton Low-Rise Thong in Quartz
$20
Select Size
More colors
Organic Cotton Mid-Rise Shortie in Aurora
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Aurora
$10 $20
Select Size
More colors
Organic Cotton Keyhole Soft Bra
-
+
  • Description
    Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
  • Fit Details

    Cut: Moderate
    Support: Medium
    Adjustability: Band & Straps 

    • Partial chest coverage with flattering Scoop shape
    • Good hold from darted, double-lined cups, giving lift without bulk
    • 3-row hook & eye closure at back for adjustability
    • Adjustable shoulder straps
    • 2 size ranges based on cup volume
  • Materials & Care

    Fabric: 95% Certified Organic Cotton, 5% Elastane
    Straps: 70% Recycled Polyester, 30% Spandex
    Hardware: Recycled Zinc & Alloy 
    Band: 100% Recycled Polyester & Natural Rubber
    Closure: 78% Regenerated Nylon, 22% Elastane

    Wash in cold water and hang dry to save energy and extend the life of your bra. Earth-friendly detergents are highly recommended.

  • Shipping & Returns

    Shipping

    • Free shipping on US orders over $75
    • US Flat Rate shipping of $5 or $8, depending on order size
    • Carbon-Neutral shipping

    Returns

    • First Pair Guarantee on all underwear
    • Free exchanges and returns to store credit
    • Returns to refund with a $8 return shipping fee
    • Pre-paid shipping labels provided to US orders 
    • Easy-to-use online Returns Portal

    For more information on shipping, returns, & international orders swing by our FAQs

  • Impact

    This Product's Impact

    1.8 kg of emissions offset

    275.1 glasses of drinking water saved

    6.8 sq ft of land saved from pesticides

  • End of Life

    We take responsibility for the full lifecycle of our products, but we don’t stop there. We started the world’s first intimates Recycling Program to divert items from any brand, Subset or not.

    At the end of this product's life, you can recycle it here.

Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
Description
Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
Fit Details

Cut: Moderate
Support: Medium
Adjustability: Band & Straps 

  • Partial chest coverage with flattering Scoop shape
  • Good hold from darted, double-lined cups, giving lift without bulk
  • 3-row hook & eye closure at back for adjustability
  • Adjustable shoulder straps
  • 2 size ranges based on cup volume
Materials & Care

Fabric: 95% Certified Organic Cotton, 5% Elastane
Straps: 70% Recycled Polyester, 30% Spandex
Hardware: Recycled Zinc & Alloy 
Band: 100% Recycled Polyester & Natural Rubber
Closure: 78% Regenerated Nylon, 22% Elastane

Wash in cold water and hang dry to save energy and extend the life of your bra. Earth-friendly detergents are highly recommended.

Shipping & Returns

Shipping

  • Free shipping on US orders over $75
  • US Flat Rate shipping of $5 or $8, depending on order size
  • Carbon-Neutral shipping

Returns

  • First Pair Guarantee on all underwear
  • Free exchanges and returns to store credit
  • Returns to refund with a $8 return shipping fee
  • Pre-paid shipping labels provided to US orders 
  • Easy-to-use online Returns Portal

For more information on shipping, returns, & international orders swing by our FAQs

Impact

This Product's Impact

1.8 kg of emissions offset

275.1 glasses of drinking water saved

6.8 sq ft of land saved from pesticides

End of Life

We take responsibility for the full lifecycle of our products, but we don’t stop there. We started the world’s first intimates Recycling Program to divert items from any brand, Subset or not.

At the end of this product's life, you can recycle it here.

Shop the Look

Organic Cotton Keyhole Soft Bra in Carbon
Organic Cotton Keyhole Soft Bra in Carbon
Organic Cotton Mid-Rise Bikini in Carbon
Organic Cotton Mid-Rise Bikini in Carbon

Committed to organic cotton excellence

Fit First

First layers that are built for body and easy on the earth - because you deserve a drawer full of faultless essentials that are compromise-free.

Certified Sustainable

Organic cotton’s growth, harvest, and manufacturing processes are safe for farm and factory workers and are kind on Earth’s water and land.

Fair Trade

Our factories are Fair Trade certified to ensure everyone involved in the making of our products is treated with the respect and care they deserve.

Free Returns

Carbon-neutral shipping

Easy Exchanges

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Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns

Reviews

Write a Review
average rating 4.3 out of 5
Based on 894 reviews
  • 5 Stars
    551 Reviews
  • 4 Stars
    165 Reviews
  • 3 Stars
    92 Reviews
  • 2 Stars
    54 Reviews
  • 1 Star
    32 Reviews
80% of reviewers would recommend this product to a friend
894 Reviews
Reviewed by Sarah P., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Quartz
Reviewing
Organic Cotton Keyhole Soft Bra in Quartz
I recommend this product
Age Range
35-44
Size Purchased
M
I usually wear
  • 36
  • C
Rated 5 out of 5
Review posted

Finally, truly non-toxic undergarments1

This bra is great! I started to make changes about a year ago towards living a more non-toxic lifestyle! I don’t know why it never occurred to me that polyester is just plastic and it’s in our underwear. This bra is comfortable and it gives me peace of mind!

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Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 0 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated -1 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Renee V., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Cacao
Reviewing
Organic Cotton Keyhole Soft Bra in Cacao
I recommend this product
Age Range
65+
Size Purchased
M
I usually wear
  • 34
  • C
Rated 5 out of 5
Review posted

Comfortable and Cotton, can’t go wrong!

I now own several bras and underwear. The most comfortable! I’ll only buy Suset from now on. Highly recommend this product.

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 2 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Angela M.
Verified Buyer
Organic Cotton Keyhole Soft Bra in Aurora
Reviewing
Organic Cotton Keyhole Soft Bra in Aurora
I recommend this product
Rated 5 out of 5
Review posted

LOVE

Love the cute color, and is very supportive for a bralette type bra.

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Was this helpful?
Reviewed by Renee V., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Wheat
Reviewing
Organic Cotton Keyhole Soft Bra in Wheat
I recommend this product
Age Range
65+
Size Purchased
M
I usually wear
  • 34
  • C
Rated 5 out of 5
Review posted

Love, love this bra

I purchased this bra because I have sensitive skin and needed a cotton bra. Well, this bra is perfect! Very comfortable and so much so I ordered another one plus underwear as well! Thank you!!! Very happy!!!

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 0 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Persephone K., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Wheat
Reviewing
Organic Cotton Keyhole Soft Bra in Wheat
I recommend this product
Age Range
55-64
Size Purchased
M
I usually wear
  • 38
  • A
Rated 5 out of 5
Review posted

Beyond comfortable

These bras are soft and comfortable. Once I was introduced to them I wondered why it took me so long to find Subset! I have suffered with ill fitting, expensive, gappy, and poorly made undergarments for years. I am really satisfied with the items I have purchased and I highly recommend to everyone looking for high quality undergarments that fit beautifully!

Thanks for creating excellent products!

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 2 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 2 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?

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