Our Story
Known originally as 'Knickey,' the company launched in 2018 with a focus on intimates in organic cotton. With an update in 2023, Subset is a brand evolution that builds upon the company’s foundation and core values with an expanded offering of sustainable innerwear designed for daily living. Subset provides the integral components of a well-founded wardrobe, combining function with ease, from premium materials.
Sustainable from the Start
We provide the primary pieces for living everyday, better. By seeking out the most environmentally responsible processes, low-impact fabrics and ethical manufacturing, we swap the greenwashing for integrity and accountability. And we’re confident in our choices because they’re science-backed and certified. By choosing Subset, rest assured that every step of our design, product and business has been carefully considered.
But all the earth-friendly, impact-minimizing processes in the world can’t make an ordinary product extraordinary. With fit-first designs that are built for the body and easy on the earth, these considered pieces offer comfort and consciousness second to none.
Behind Subset
Founders Cayla O'Connell Davis & Lauren Sagadore bring over a decade of product, supply chain and sustainability experience to their mission to redefine sustainable apparel. With our update to Subset, we bring you back to basics by reinvigorating something that has always worked - a selective edit of everyday essentials in organic cotton, that will carry you through all the stages of your life.
It's a journey, not a destination, so we're constantly assessing our environmental and social impact. We're committed to transparency along the way, because it's important to us that you're a part of that conversation too. We measure and disclose our progress, share insights from behind the scenes and importantly, look to you for guidance.
