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Behind It All

What's behind our mission to make organic your daily default - consider this required reading for the earth-minded lifestyle.

The Latest

What Happens to Your Old Undies
What Happens to Your Old Undies
When we started Subset, we were adamant about weaving sustainability into every facet of the business. Not only did that include making the most sustainable garments on the market, but taking responsibility for them after they get to you.
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@wearsubset
"We're obsessed."
- Glamour
"A must-try."
- Refinery29
"The only underwear I want to wear."
- The Strategist
"Just what your OB-GYN ordered."
- Harper's Bazaar
"Organic, fair-trade, socially conscious, and shipped in recycled packaging."
- Vogue
"A new industry standard."
- Entrepreneur
"The comfiest cotton underwear that's good for you - and the planet."
- In The Know
"A breath of fresh air."
- Buzzfeed
"Not only my favorite sustainable underwear, but my favorite underwear I’ve ever owned."
- The Cut
"Barely there comfort."
- Well+Good
"The Best Breathable Cotton Underwear For a Healthy Vagina."
- Popsugar
"Extremely comfortable."
- The Daily Beast
"We're obsessed."
- Glamour
"A must-try."
- Refinery29
"The only underwear I want to wear."
- The Strategist
"Just what your OB-GYN ordered."
- Harper's Bazaar
"Organic, fair-trade, socially conscious, and shipped in recycled packaging."
- Vogue
"A new industry standard."
- Entrepreneur
"The comfiest cotton underwear that's good for you - and the planet."
- In The Know
"A breath of fresh air."
- Buzzfeed
"Not only my favorite sustainable underwear, but my favorite underwear I’ve ever owned."
- The Cut
"Barely there comfort."
- Well+Good
"The Best Breathable Cotton Underwear For a Healthy Vagina."
- Popsugar
"Extremely comfortable."
- The Daily Beast

Subset Fits You

Subset’s smartly designed and ethically made underwear mean you can finally fully stock your drawers – without compromise.

We elevate the basics, ensure our fit is perfect, think you deserve wellness, believe in facts and encourage one another to minimize our eco-footprints.

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