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Behind It All

What's behind our mission to make organic your daily default - consider this required reading for the earth-minded lifestyle.

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@wearsubset
"We're obsessed."
- Glamour
"A must-try."
- Refinery29
"The only underwear I want to wear."
- The Strategist
"Just what your OB-GYN ordered."
- Harper's Bazaar
"Organic, fair-trade, socially conscious, and shipped in recycled packaging."
- Vogue
"A new industry standard."
- Entrepreneur
"The comfiest cotton underwear that's good for you - and the planet."
- In The Know
"A breath of fresh air."
- Buzzfeed
"Not only my favorite sustainable underwear, but my favorite underwear I’ve ever owned."
- The Cut
"Barely there comfort."
- Well+Good
"The Best Breathable Cotton Underwear For a Healthy Vagina."
- Popsugar
"Extremely comfortable."
- The Daily Beast
"We're obsessed."
- Glamour
"A must-try."
- Refinery29
"The only underwear I want to wear."
- The Strategist
"Just what your OB-GYN ordered."
- Harper's Bazaar
"Organic, fair-trade, socially conscious, and shipped in recycled packaging."
- Vogue
"A new industry standard."
- Entrepreneur
"The comfiest cotton underwear that's good for you - and the planet."
- In The Know
"A breath of fresh air."
- Buzzfeed
"Not only my favorite sustainable underwear, but my favorite underwear I’ve ever owned."
- The Cut
"Barely there comfort."
- Well+Good
"The Best Breathable Cotton Underwear For a Healthy Vagina."
- Popsugar
"Extremely comfortable."
- The Daily Beast

Subset Fits You

Subset’s smartly designed and ethically made underwear mean you can finally fully stock your drawers – without compromise.

We elevate the basics, ensure our fit is perfect, think you deserve wellness, believe in facts and encourage one another to minimize our eco-footprints.

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