• Soft Bras
    Size
    Underbust
    Bust
    Cups
    XS
    26.5-27.5"
    28.5-31.5"
    A
    S
    28-29"
    31.5-34.5"
    A-B
    S+
    28-29"
    34-36"
    C-D
    M
    30-31"
    34-36"
    B-C
    M+
    30-31"
    36.5-38.5"
    D-E
    L
    32-34"
    35.5-38.5"
    B-C
    L+
    32-34"
    39-42"
    D-E
    XL
    35-37"
    39-42"
    C-D
    XL+
    35-37"
    42.5-46.5"
    E-F
    2XL
    38-41"
    43-46"
    C-D
    2XL+
    38-41"
    47-51"
    E-F
    3XL+
    42-45"
    51-55"
    F

    Sizing Tips:

    • "+" indicates accommodation of larger cup sizes
    • If between sizes, we recommend sizing up
    • If you have a larger cup than indicated with the underbust, size up
Size
Underbust
Bust
Cups
XS
26.5-27.5"
28.5-31.5"
A
S
28-29"
31.5-34.5"
A-B
S+
28-29"
34-36"
C-D
M
30-31"
34-36"
B-C
M+
30-31"
36.5-38.5"
D-E
L
32-34"
35.5-38.5"
B-C
L+
32-34"
39-42"
D-E
XL
35-37"
39-42"
C-D
XL+
35-37"
42.5-46.5"
E-F
2XL
38-41"
43-46"
C-D
2XL+
38-41"
47-51"
E-F
3XL+
42-45"
51-55"
F

Sizing Tips:

  • "+" indicates accommodation of larger cup sizes
  • If between sizes, we recommend sizing up
  • If you have a larger cup than indicated with the underbust, size up

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Organic Cotton Keyhole Soft Bra in Carbon

Hannah is a 36D, wearing a Subset L

Lola is a 44DD, wearing a Subset 2XL+

Eli is a 33C, wearing a Subset S

Maya is a 33C, wearing a Subset S

Maya is a 33C, wearing a Subset S

Riley is a 32B, wearing a Subset S

Lauren is a 32D, wearing a Subset S

Mercy is a 32C, wearing a Subset S

Lola is a 44DD, wearing a Subset 2XL+

Riley is a 32B, wearing a Subset S

See it on:
Rated 4.3 out of 5
Based on 762 reviews
Buy 2, Save $14!

Organic Cotton
Keyhole Soft Bra

Any 2 soft bras for $110
$62 for 1
Size:
‍Size Guide
More Cup Room

Color:

Core
Limited
+ More Colors
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Organic Cotton Mid-Rise Shortie in Meridian $20
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Organic Cotton Low-Rise Bikini in Carbon
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Organic Cotton Low-Rise Bikini in Carbon $20
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Organic Cotton Low-Rise Bikini in Marine
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Organic Cotton Low-Rise Bikini in Marine $20
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Organic Cotton Mid-Rise Thong in Cacao
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Organic Cotton Mid-Rise Thong in Cacao $20
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Organic Cotton Mid-Rise Bikini in Spice
2XS
XS
S
M
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3XL
Organic Cotton Mid-Rise Bikini in Spice $20
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Organic Cotton High-Rise Brief in Stone
XS
S
M
L
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Organic Cotton High-Rise Brief in Stone $20
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Organic Cotton High-Rise Brief in Wheat
2XS
XS
S
M
L
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Organic Cotton High-Rise Brief in Wheat $20
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Organic Cotton Mid-Rise Bikini in Garnet
XS
S
M
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Organic Cotton Mid-Rise Bikini in Garnet $20
Select Size
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Organic Cotton Mid-Rise Shortie in Aurora
XS
S
M
L
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Organic Cotton Mid-Rise Shortie in Aurora $20
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Organic Cotton High-Rise Thong in Meridian $20
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  • Description
    Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
  • Fit Details

    Cut: Moderate
    Support: Medium
    Adjustability: Band & Straps 

    • Partial chest coverage with flattering Scoop shape
    • Good hold from darted, double-lined cups, giving lift without bulk
    • 3-row hook & eye closure at back for adjustability
    • Adjustable shoulder straps
    • 2 size ranges based on cup volume
  • Materials & Care

    Fabric: 95% Certified Organic Cotton, 5% Elastane
    Straps: 70% Recycled Polyester, 30% Spandex
    Hardware: Recycled Zinc & Alloy 
    Band: 100% Recycled Polyester & Natural Rubber
    Closure: 78% Regenerated Nylon, 22% Elastane

    Wash in cold water and hang dry to save energy and extend the life of your bra. Earth-friendly detergents are highly recommended.

  • Shipping & Returns

    Shipping

    • Free shipping on US orders over $75
    • US Flat Rate shipping $5
    • International shipping & duties charges calculated at checkout
    • Carbon-Neutral shipping

    Returns

    • Try on for fit but keep the tag attached
    • Free exchanges and returns to store credit
    • Returns to refund with a $8 return shipping fee
    • Pre-paid shipping labels provided to US orders
    • Easy-to-use online Returns Portal

    For more information on shipping, returns, & international orders swing by our FAQs

  • Impact

    This Product's Impact

    1.8 kg of emissions offset

    275.1 glasses of drinking water saved

    6.8 sq ft of land saved from pesticides

    Learn more about the impact of our products

  • End of Life

    We take responsibility for the full lifecycle of our products, but we don’t stop there. We started the world’s first intimates Recycling Program to divert items from any brand, Subset or not.

    At the end of this product's life, you can recycle it here.

Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
Organic Cotton Keyhole Soft Bra
-
+

Committed to organic cotton excellence

Fit First

First layers that are built for body and easy on the earth - because you deserve a drawer full of faultless essentials that are compromise-free.

For the globe

Organic cotton’s growth, harvest, and manufacturing processes are safe for farm and factory workers and are kind on Earth’s water and land.

Fair Trade

Our factories are Fair Trade certified to ensure everyone involved in the making of our products is treated with the respect and care they deserve.

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Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns

Reviews

Write a Review
average rating 4.3 out of 5
Based on 762 reviews
  • 5 Stars
    475 Reviews
  • 4 Stars
    137 Reviews
  • 3 Stars
    79 Reviews
  • 2 Stars
    44 Reviews
  • 1 Star
    27 Reviews
80% of reviewers would recommend this product to a friend
762 Reviews
Reviewed by Jen M.
Verified Buyer
SALE Knickey Keyhole Bralette in Carbon
Reviewing
SALE Knickey Keyhole Bralette in Carbon
I recommend this product
Rated 5 out of 5
Review posted

So Comfy!

Great every day bra

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Reviewed by Irene K., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Carbon
Reviewing
Organic Cotton Keyhole Soft Bra in Carbon
I recommend this product
Age Range
25-34
Size Purchased
L
I usually wear
  • 36
  • B
Rated 5 out of 5
Review posted

Comfortable and Modest

This is the second bra I've bought from Subset. It not only feels comfortable, but is also modest, looking almost like a sports bra in the front. I grew up with underwire bras (and still wear them), but I find that it can be difficult to find one that fits properly. Wireless bras, from my experience, tend to be simpler to fit and more forgiving.

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Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 0 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by steffanie j., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Meridian
Reviewing
Organic Cotton Keyhole Soft Bra in Meridian
I recommend this product
Age Range
55-64
Size Purchased
L+
I usually wear
  • 34
  • DD
Rated 5 out of 5
Review posted

Comfy

Great fit for larger breasts. I was pleasantly surprised and impressed. Very comfortable and soft

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 0 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Jeanette H., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Marine
Reviewing
Organic Cotton Keyhole Soft Bra in Marine
I recommend this product
Age Range
45-54
Size Purchased
XL+
I usually wear
  • F
  • 38
Rated 5 out of 5
Review posted

Love love my new bras

So comfortable and soft

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 0 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Aurora N., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Spice
Reviewing
Organic Cotton Keyhole Soft Bra in Spice
I recommend this product
Age Range
35-44
Size Purchased
XL
Rated 5 out of 5
Review posted

So comfy and sexy!

This bra is so comfy and I feel so sexy in it. I love how comfortable the thick straps are. Seriously the most comfortable bra I’ve ever worn. The keyhole adds a little sexiness. The material is so soft. My new favorite bra and I can’t wait to get more in different colors!

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 2 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 1 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?

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