At Subset, we skip the sketchy shortcuts fast fashion still leans on and instead do the hard work to make sustainable fashion not just possible—but better. In 2024, that meant doubling down on smarter systems, more thoughtful design, and less waste at every step. Because for us, working smarter isn’t a trend—it’s a mandate.
Our guiding principle is simple: we do better so you and the planet feel better. That means refining our processes, strengthening partnerships, and creating eco-friendly underwear people actually want—made responsibly and built to last. From the first stitch to the final shipment, we focused on progress that matters.
And thanks to your continued support, we’re proud to share that those efforts paid off. The impact we made together in 2024 is real, tangible, and something worth celebrating.
Want the full story? Dive into our 2024 Impact Report. For now, we’re spotlighting the wins that made us [and the Earth] feel good.
♻️ The Ground Rules of Sustainable Fashion
Before we dive into what we accomplished, let’s ground ourselves in what we’re working toward. At Subset, we’ve built our sustainability goals on five core pillars—so integral, they’ve become the foundation of our brand values.
These pillars are our north star, helping us stay accountable and ambitious, year after year.
🌿 First Things First: Organic Cotton Is Better for Every Body
There’s a reason organic cotton makes up over 95% of our material portfolio—it’s simply better.
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For the planet: Organic cotton is grown without synthetic pesticides or fertilizers, making it healthier for the soil, surrounding ecosystems, and farming communities. Our GOTS-Certified supply chain ensures no harmful chemicals are used at any stage—and that every worker is paid and treated ethically.
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For your skin: Organic cotton is naturally breathable, helping wick moisture and prevent irritation or infection [one of the many reasons we’re OBGYN-recommended]. Bonus: it gets softer with every wash. Comfort that only gets better with time? That’s a win.
🩲 Underwear Recycling Done Right [and at Scale]
We’ve offered textile recycling since day one—and in 2024, we scaled that mission in a big way. To date, we've recycled 200 pounds of bras, socks, tights, and underwear. That’s about the weight of a baby elephant, or around 1,200 pairs of underwear. Big impact, small garments.
Through partnerships with Supercircle, Green Tree Textiles, Texaid, and Trashie, we've recycled over 1.8 million items—and we’re just getting started.
Last year alone, we diverted 362,000 pairs of underwear from landfills, turning them into useful materials like home insulation, rug pads, and furniture batting. Talk about giving your briefs a second life.
🌍 Reducing Our Carbon Footprint, Brief by Brief
Thanks to our work with Green Story, a trusted sustainability analytics platform, we measure the carbon footprint of every Subset product—because you deserve to know the impact of what you wear.
That means you can feel good knowing your go-to undies are doing more than just fitting well—they’re fighting climate change. We think that’s pretty powerful.
[Psst: if other brands aren’t sharing their numbers, maybe ask them why.]
Check out the impact of Subset’s low-rise brief, compared to alternatives in the market:
🧵 Making Products That Make Sense—for the World
Because sustainability has been a core company pillar for Subset since day 1, our manufacturing practices prioritize the Earth and our employees around the world.
From the beginning, sustainability has been at the core of Subset’s mission. In 2024, we deepened our commitment across manufacturing and sourcing.
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Solar-Powered Manufacturing: Our main supplier in India powers 40% of its energy through rooftop solar panels—cutting down on coal-powered energy use.
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Localized Sourcing: Nearly all our materials—from organic cotton to trims—are sourced locally in India. That reduces emissions from transportation and supports the regional economy.
Fair Trade Certified: Our factory is Fair Trade Certified, meaning workers receive a living wage, safe conditions, and the right to organize. It’s ethical fashion, made real.
🌎 Every Day Is Earth Day
Sure, it’s a little cliché—but at Subset, every day is Earth Day. In 2024, we pushed ourselves to think smarter and do better at every level—from materials to shipping to packaging.
Because of you—our customers, our community—we made real strides. And in 2025, we’re turning up the dial:
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More textile recycling
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More smart, low-impact shipping solutions
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More focus on minimizing overproduction and waste
When you choose Subset, you're not just choosing comfort—you’re choosing climate-conscious, low-waste, sustainable underwear that’s designed to make you and the planet feel good.
💫 The Bottom Line
Making sustainable fashion better, softer, and smarter is what we do. We handle the tough stuff so you can feel good about your impact—with every pair you wear.
We’re proud of what we’ve done—and even prouder to have you with us for what comes next.
Thanks for doing better with us.
