• Soft Bras
    Size
    Underbust
    Bust
    Cups
    XS
    26.5-27.5"
    28.5-31.5"
    A
    S
    28-29"
    31.5-34.5"
    A-B
    S+
    28-29"
    34-36"
    C-D
    M
    30-31"
    34-36"
    B-C
    M+
    30-31"
    36.5-38.5"
    D-E
    L
    32-34"
    35.5-38.5"
    B-C
    L+
    32-34"
    39-42"
    D-E
    XL
    35-37"
    39-42"
    C-D
    XL+
    35-37"
    42.5-46.5"
    E-F
    2XL
    38-41"
    43-46"
    C-D
    2XL+
    38-41"
    47-51"
    E-F
    3XL+
    42-45"
    51-55"
    F

    Sizing Tips:

    • "+" indicates accommodation of larger cup sizes
    • If between sizes, we recommend sizing up
    • If you have a larger cup than indicated with the underbust, size up
Size
Underbust
Bust
Cups
XS
26.5-27.5"
28.5-31.5"
A
S
28-29"
31.5-34.5"
A-B
S+
28-29"
34-36"
C-D
M
30-31"
34-36"
B-C
M+
30-31"
36.5-38.5"
D-E
L
32-34"
35.5-38.5"
B-C
L+
32-34"
39-42"
D-E
XL
35-37"
39-42"
C-D
XL+
35-37"
42.5-46.5"
E-F
2XL
38-41"
43-46"
C-D
2XL+
38-41"
47-51"
E-F
3XL+
42-45"
51-55"
F

Sizing Tips:

  • "+" indicates accommodation of larger cup sizes
  • If between sizes, we recommend sizing up
  • If you have a larger cup than indicated with the underbust, size up

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Organic Cotton Keyhole Soft Bra in Meridian

Hannah is a 36D, wearing a Subset L

Lola is a 44DD, wearing a Subset 2XL+

Riley is a 32B, wearing a Subset S

Eli is a 33C, wearing a Subset S

Maya is a 33C, wearing a Subset S

Maya is a 33C, wearing a Subset S

Riley is a 32B, wearing a Subset S

Lauren is a 32D, wearing a Subset S

Maya is a 33C, wearing a Subset S

Mercy is a 32C, wearing a Subset S

Lola is a 44DD, wearing a Subset 2XL+

See it on:
Rated 4.3 out of 5
Based on 877 reviews
EXCHANGE ONLY

Organic Cotton
Keyhole Soft Bra

Any 2 soft bras for $115
$62 for 1
Size:
More Cup Room

Color:

Core
Limited
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+

Sign up for our waitlist to be notified when in stock

Free Shipping on U.S. Orders Over $75

Ships in 1 to 2 Business Days

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Made with Organic
Cotton

Breathable and
Moisture-Wicking

Recyclable through
Subset's Program

Eco-Friendly and Sustainable Materials

Complete The Set
Organic Cotton High-Rise Brief in Carbon
2XS
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Carbon
$20
Select Size
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Organic Cotton High-Rise Brief in Marine
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Marine
$20
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Organic Cotton Low-Rise Brief in Cacao
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Low-Rise Brief in Cacao
$20
Select Size
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Organic Cotton Mid-Rise Shortie in Spice
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Spice
$20
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Organic Cotton Wide-Leg Pant in Stone
XS
S
M
L
XL
2XL
Organic Cotton Wide-Leg Pant in Stone
$60 $120
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Organic Cotton Mid-Rise Thong in Wheat
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Thong in Wheat
$20
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Organic Cotton Mid-Rise Hipster in Quartz
XS
S
M
L
XL
2XL
Organic Cotton Mid-Rise Hipster in Quartz
$20
Select Size
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Organic Cotton Wide-Leg Pant in Garnet
XS
S
M
L
XL
2XL
Organic Cotton Wide-Leg Pant in Garnet
$60 $120
Select Size
More colors
Organic Cotton Mid-Rise Shortie in Meridian
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Meridian
$10 $20
Select Size
More colors
Organic Cotton Low-Rise Bikini in Carbon
2XS
XS
S
M
L
XL
2XL
3XL
Organic Cotton Low-Rise Bikini in Carbon
$10 $20
Select Size
More colors
Organic Cotton Low-Rise Bikini in Marine
XS
S
M
L
XL
2XL
3XL
Organic Cotton Low-Rise Bikini in Marine
$20
Select Size
More colors
Organic Cotton Mid-Rise Thong in Cacao
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Thong in Cacao
$20
Select Size
More colors
Organic Cotton Mid-Rise Bikini in Spice
2XS
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Bikini in Spice
$20
Select Size
More colors
Organic Cotton High-Rise Brief in Stone
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Stone
$20
Select Size
More colors
Organic Cotton High-Rise Brief in Wheat
2XS
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Wheat
$20
Select Size
More colors
Organic Cotton Low-Rise Thong in Quartz
XS
S
M
L
XL
2XL
Organic Cotton Low-Rise Thong in Quartz
$20
Select Size
More colors
Organic Cotton Mid-Rise Shortie in Aurora
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Aurora
$10 $20
Select Size
More colors
  • Description
    Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
  • Fit Details

    Cut: Moderate
    Support: Medium
    Adjustability: Band & Straps 

    • Partial chest coverage with flattering Scoop shape
    • Good hold from darted, double-lined cups, giving lift without bulk
    • 3-row hook & eye closure at back for adjustability
    • Adjustable shoulder straps
    • 2 size ranges based on cup volume
  • Materials & Care

    Fabric: 95% Certified Organic Cotton, 5% Elastane
    Straps: 70% Recycled Polyester, 30% Spandex
    Hardware: Recycled Zinc & Alloy 
    Band: 100% Recycled Polyester & Natural Rubber
    Closure: 78% Regenerated Nylon, 22% Elastane

    Wash in cold water and hang dry to save energy and extend the life of your bra. Earth-friendly detergents are highly recommended.

  • Shipping & Returns

    Shipping

    • Free shipping on US orders over $75
    • US Flat Rate shipping of $5 or $8, depending on order size
    • Carbon-Neutral shipping

    Returns

    • First Pair Guarantee on all underwear
    • Free exchanges and returns to store credit
    • Returns to refund with a $8 return shipping fee
    • Pre-paid shipping labels provided to US orders 
    • Easy-to-use online Returns Portal

    For more information on shipping, returns, & international orders swing by our FAQs

  • Impact

    This Product's Impact

    1.8 kg of emissions offset

    275.1 glasses of drinking water saved

    6.8 sq ft of land saved from pesticides

  • End of Life

    We take responsibility for the full lifecycle of our products, but we don’t stop there. We started the world’s first intimates Recycling Program to divert items from any brand, Subset or not.

    At the end of this product's life, you can recycle it here.

Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
Description
Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
Fit Details

Cut: Moderate
Support: Medium
Adjustability: Band & Straps 

  • Partial chest coverage with flattering Scoop shape
  • Good hold from darted, double-lined cups, giving lift without bulk
  • 3-row hook & eye closure at back for adjustability
  • Adjustable shoulder straps
  • 2 size ranges based on cup volume
Materials & Care

Fabric: 95% Certified Organic Cotton, 5% Elastane
Straps: 70% Recycled Polyester, 30% Spandex
Hardware: Recycled Zinc & Alloy 
Band: 100% Recycled Polyester & Natural Rubber
Closure: 78% Regenerated Nylon, 22% Elastane

Wash in cold water and hang dry to save energy and extend the life of your bra. Earth-friendly detergents are highly recommended.

Shipping & Returns

Shipping

  • Free shipping on US orders over $75
  • US Flat Rate shipping of $5 or $8, depending on order size
  • Carbon-Neutral shipping

Returns

  • First Pair Guarantee on all underwear
  • Free exchanges and returns to store credit
  • Returns to refund with a $8 return shipping fee
  • Pre-paid shipping labels provided to US orders 
  • Easy-to-use online Returns Portal

For more information on shipping, returns, & international orders swing by our FAQs

Impact

This Product's Impact

1.8 kg of emissions offset

275.1 glasses of drinking water saved

6.8 sq ft of land saved from pesticides

End of Life

We take responsibility for the full lifecycle of our products, but we don’t stop there. We started the world’s first intimates Recycling Program to divert items from any brand, Subset or not.

At the end of this product's life, you can recycle it here.

Organic Cotton Keyhole Soft Bra
-
+

Shop the Look

Organic Cotton Keyhole Soft Bra in Carbon
Organic Cotton Keyhole Soft Bra in Carbon
Organic Cotton Mid-Rise Bikini in Carbon
Organic Cotton Mid-Rise Bikini in Carbon

Committed to organic cotton excellence

Fit First

First layers that are built for body and easy on the earth - because you deserve a drawer full of faultless essentials that are compromise-free.

Certified Sustainable

Organic cotton’s growth, harvest, and manufacturing processes are safe for farm and factory workers and are kind on Earth’s water and land.

Fair Trade

Our factories are Fair Trade certified to ensure everyone involved in the making of our products is treated with the respect and care they deserve.

Free Returns

Carbon-neutral shipping

Easy Exchanges

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Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns

Reviews

Write a Review
average rating 4.3 out of 5
Based on 877 reviews
  • 5 Stars
    537 Reviews
  • 4 Stars
    165 Reviews
  • 3 Stars
    90 Reviews
  • 2 Stars
    54 Reviews
  • 1 Star
    31 Reviews
80% of reviewers would recommend this product to a friend
877 Reviews
Reviewed by Cindy M., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Wheat
Reviewing
Organic Cotton Keyhole Soft Bra in Wheat
I recommend this product
Age Range
55-64
Size Purchased
2XL
I usually wear
  • B
  • 40
  • 42
Rated 5 out of 5
Review posted

Keyhole Bra

My favorite bra, the hole in the front is the only thing I don't like about this bra. You can definitely see it through a thinner shirt. However, the comfort and wear is great!

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 2 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 1 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Dawn C., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Stone
Reviewing
Organic Cotton Keyhole Soft Bra in Stone
I recommend this product
Age Range
45-54
Size Purchased
M
I usually wear
  • 32
  • 36
  • 34
Rated 5 out of 5
Review posted

A little hug

I honestly have never felt comfortable in a bra. Until this one. I'm on a journey to find clean, organic, fair trade clothing and I am happy to report that this bra is it. It's like having the softest hug for your gals. I mean all day comfort and no nip slips, amazing! I love it and you will too!

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 2 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Sasha P., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Marine
Reviewing
Organic Cotton Keyhole Soft Bra in Marine
I recommend this product
Age Range
25-34
Size Purchased
L+
I usually wear
  • 38
  • B
Rated 5 out of 5
Review posted

The softest!!

I'm in love with my new bras and I can't wait to buy more! So cozy :)

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 0 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Jennifer D., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Cacao
Reviewing
Organic Cotton Keyhole Soft Bra in Cacao
I recommend this product
Age Range
55-64
Size Purchased
L+
I usually wear
  • 36
  • D
Rated 5 out of 5
Review posted

love!

Cutest bra ever!

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 2 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 1 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Heather L.
Verified Buyer
Organic Cotton Keyhole Soft Bra in Aurora
Reviewing
Organic Cotton Keyhole Soft Bra in Aurora
I recommend this product
Rated 5 out of 5
Review posted

Best Support!

Love this bra! So much support for my large bust and the cotton is so soft! The hardware is a great quality and the straps don’t fall throughout the day. I also love the vibrant color.

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