• Soft Bras
    Size
    Underbust
    Bust
    Cups
    XS
    26.5-27.5"
    28.5-31.5"
    A
    S
    28-29"
    31.5-34.5"
    A-B
    S+
    28-29"
    34-36"
    C-D
    M
    30-31"
    34-36"
    B-C
    M+
    30-31"
    36.5-38.5"
    D-E
    L
    32-34"
    35.5-38.5"
    B-C
    L+
    32-34"
    39-42"
    D-E
    XL
    35-37"
    39-42"
    C-D
    XL+
    35-37"
    42.5-46.5"
    E-F
    2XL
    38-41"
    43-46"
    C-D
    2XL+
    38-41"
    47-51"
    E-F
    3XL+
    42-45"
    51-55"
    F

    Sizing Tips:

    • "+" indicates accommodation of larger cup sizes
    • If between sizes, we recommend sizing up
    • If you have a larger cup than indicated with the underbust, size up
Size
Underbust
Bust
Cups
XS
26.5-27.5"
28.5-31.5"
A
S
28-29"
31.5-34.5"
A-B
S+
28-29"
34-36"
C-D
M
30-31"
34-36"
B-C
M+
30-31"
36.5-38.5"
D-E
L
32-34"
35.5-38.5"
B-C
L+
32-34"
39-42"
D-E
XL
35-37"
39-42"
C-D
XL+
35-37"
42.5-46.5"
E-F
2XL
38-41"
43-46"
C-D
2XL+
38-41"
47-51"
E-F
3XL+
42-45"
51-55"
F

Sizing Tips:

  • "+" indicates accommodation of larger cup sizes
  • If between sizes, we recommend sizing up
  • If you have a larger cup than indicated with the underbust, size up

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Organic Cotton Keyhole Soft Bra in Quartz

Hannah is a 36D, wearing a Subset L

Lola is a 44DD, wearing a Subset 2XL+

Maya is a 33C, wearing a Subset S

Eli is a 33C, wearing a Subset S

Maya is a 33C, wearing a Subset S

Maya is a 33C, wearing a Subset S

Riley is a 32B, wearing a Subset S

Lauren is a 32D, wearing a Subset S

Mercy is a 32C, wearing a Subset S

Lola is a 44DD, wearing a Subset 2XL+

Riley is a 32B, wearing a Subset S

See it on:
Rated 4.3 out of 5
Based on 771 reviews
Buy 2, Save $14!

Organic Cotton
Keyhole Soft Bra

Any 2 soft bras for $110
$62 for 1
Size:
More Cup Room

Color:

Core
Limited
+ More Colors
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+

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Complete The Set
Organic Cotton High-Rise Brief in Carbon
2XS
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Carbon
$20
Select Size
More colors
Organic Cotton High-Rise Brief in Marine
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Marine
$20
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Organic Cotton Low-Rise Brief in Cacao
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Low-Rise Brief in Cacao
$20
Select Size
More colors
Organic Cotton Mid-Rise Shortie in Spice
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Spice
$20
Select Size
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Organic Cotton Wide-Leg Pant in Stone
XS
S
M
L
XL
2XL
Organic Cotton Wide-Leg Pant in Stone
$120
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Organic Cotton Mid-Rise Thong in Wheat
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Thong in Wheat
$20
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Organic Cotton Wide-Leg Pant in Garnet
XS
S
M
L
XL
2XL
Organic Cotton Wide-Leg Pant in Garnet
$120
Select Size
More colors
Organic Cotton Mid-Rise Bikini in Aurora
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Bikini in Aurora
$20
Select Size
More colors
Organic Cotton Mid-Rise Hipster in Quartz
XS
S
M
L
XL
2XL
Organic Cotton Mid-Rise Hipster in Quartz
$20
Select Size
More colors
Organic Cotton Mid-Rise Shortie in Meridian
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Meridian
$10 $20
Select Size
More colors
Organic Cotton Low-Rise Bikini in Carbon
2XS
XS
S
M
L
XL
2XL
3XL
Organic Cotton Low-Rise Bikini in Carbon
$20
Select Size
More colors
Organic Cotton Low-Rise Bikini in Marine
XS
S
M
L
XL
2XL
3XL
Organic Cotton Low-Rise Bikini in Marine
$20
Select Size
More colors
Organic Cotton Mid-Rise Thong in Cacao
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Thong in Cacao
$20
Select Size
More colors
Organic Cotton Mid-Rise Bikini in Spice
2XS
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Bikini in Spice
$20
Select Size
More colors
Organic Cotton High-Rise Brief in Stone
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Stone
$20
Select Size
More colors
Organic Cotton High-Rise Brief in Wheat
2XS
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Wheat
$20
Select Size
More colors
Organic Cotton Mid-Rise Bikini in Garnet
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Bikini in Garnet
$10 $20
Select Size
More colors
Organic Cotton Mid-Rise Shortie in Aurora
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Aurora
$20
Select Size
More colors
Organic Cotton Low-Rise Thong in Quartz
XS
S
M
L
XL
2XL
Organic Cotton Low-Rise Thong in Quartz
$20
Select Size
More colors
Organic Cotton High-Rise Thong in Meridian
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Thong in Meridian
$10 $20
Select Size
More colors
  • Description
    Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
  • Fit Details

    Cut: Moderate
    Support: Medium
    Adjustability: Band & Straps 

    • Partial chest coverage with flattering Scoop shape
    • Good hold from darted, double-lined cups, giving lift without bulk
    • 3-row hook & eye closure at back for adjustability
    • Adjustable shoulder straps
    • 2 size ranges based on cup volume
  • Materials & Care

    Fabric: 95% Certified Organic Cotton, 5% Elastane
    Straps: 70% Recycled Polyester, 30% Spandex
    Hardware: Recycled Zinc & Alloy 
    Band: 100% Recycled Polyester & Natural Rubber
    Closure: 78% Regenerated Nylon, 22% Elastane

    Wash in cold water and hang dry to save energy and extend the life of your bra. Earth-friendly detergents are highly recommended.

  • Shipping & Returns

    Shipping

    • Free shipping on US orders over $75
    • US Flat Rate shipping $5
    • International shipping & duties charges calculated at checkout
    • Carbon-Neutral shipping

    Returns

    • First Pair Guarantee on all underwear
    • Free exchanges and returns to store credit
    • Returns to refund with a $8 return shipping fee
    • Pre-paid shipping labels provided to US orders 
    • Easy-to-use online Returns Portal

    For more information on shipping, returns, & international orders swing by our FAQs

  • Impact

    This Product's Impact

    1.8 kg of emissions offset

    275.1 glasses of drinking water saved

    6.8 sq ft of land saved from pesticides

  • End of Life

    We take responsibility for the full lifecycle of our products, but we don’t stop there. We started the world’s first intimates Recycling Program to divert items from any brand, Subset or not.

    At the end of this product's life, you can recycle it here.

Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
Organic Cotton Keyhole Soft Bra
-
+

Committed to organic cotton excellence

Fit First

First layers that are built for body and easy on the earth - because you deserve a drawer full of faultless essentials that are compromise-free.

For the globe

Organic cotton’s growth, harvest, and manufacturing processes are safe for farm and factory workers and are kind on Earth’s water and land.

Fair Trade

Our factories are Fair Trade certified to ensure everyone involved in the making of our products is treated with the respect and care they deserve.

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Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns

Reviews

Write a Review
average rating 4.3 out of 5
Based on 771 reviews
  • 5 Stars
    482 Reviews
  • 4 Stars
    139 Reviews
  • 3 Stars
    79 Reviews
  • 2 Stars
    44 Reviews
  • 1 Star
    27 Reviews
81% of reviewers would recommend this product to a friend
771 Reviews
Reviewed by Tasha B., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Garnet
Reviewing
Organic Cotton Keyhole Soft Bra in Garnet
I recommend this product
Age Range
35-44
Size Purchased
XL
Rated 5 out of 5
Review posted

Great

I have been looking for a soft, wire free bra and thus was it. I had tried just taking the wire out of my current bras and still was getting irritation. Make sure to measure first, if you measure then true to size. I normally would wear a L, but measured and XL was the correct size.

Loading...
Fit
Rated -1 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 2 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Ashlee N., from Canada
Verified Buyer
Organic Cotton Keyhole Soft Bra in Meridian
Reviewing
Organic Cotton Keyhole Soft Bra in Meridian
I recommend this product
Age Range
25-34
Size Purchased
M+
Rated 5 out of 5
Review posted

Amazing!

Love this bra, very comfortable and super flattering.

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 1 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Jennifer R., from Canada
Verified Buyer
Organic Cotton Keyhole Soft Bra in Meridian
Reviewing
Organic Cotton Keyhole Soft Bra in Meridian
I recommend this product
Age Range
45-54
Size Purchased
XL+
I usually wear
  • 36
  • G
Rated 5 out of 5
Review posted

A great day-to-day bra(lette) for women with larger bustline, slimmer ribcage.

I'm 5'9" and a 34F when I'm slim (a 36G now when when I'm 'squishier'). Comfy bralettes made of natural fibres for large-breasted, fairly-narrow-bodied women are few and far between. I got the XL+ and it fits, is very comfortable, soft, has just enough support, plus the keyhole gives a nice air flow to the underboob!

Also I LOVE the two colours I got, dark green (Meridian) and Fuschia (Aurora).

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 1 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated -1 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?
Reviewed by Ashley D.
Verified Buyer
SALE Knickey Keyhole Bralette in Spice
Reviewing
SALE Knickey Keyhole Bralette in Spice
I recommend this product
Rated 5 out of 5
Review posted

My new fav bra!

This bra is sooo soft and comfortable! I was worried that it wouldn’t be “stretchy” enough but it works well and provides plenty of support.

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Was this helpful?
Reviewed by Katrina W., from United States
Verified Buyer
Organic Cotton Keyhole Soft Bra in Cacao
Reviewing
Organic Cotton Keyhole Soft Bra in Cacao
I recommend this product
Age Range
55-64
Size Purchased
XL
I usually wear
  • 38
  • C
Rated 5 out of 5
Review posted

Love this Bra

Wonderful, soft and great fitting organic cotton bra. Highly recommend!

Loading...
Fit
Rated 0 on a scale of minus 2 to 2, where minus 2 is Runs Small, 0 is True to Size and 2 is Runs Large
Comfort
Rated 0 on a scale of minus 2 to 2, where minus 2 is Lacking, 0 is Just Right and 2 is Dreamy
Support
Rated 0 on a scale of minus 2 to 2, where minus 2 is Not enough, 0 is Solid Support and 2 is Very Supportive
Was this helpful?

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